Farside HR is a startup and has a unique culture so they wanted to try something a bit different for its app design.
They wanted to use characters to help lead you through the app and make it a little less corporate.
They went with a steampunk theme, and we worked with them to keep it bold and impactful by limiting the colour pallet and allowing each character to have his or her distinctive personality.
We also had to consider simple animations and different uses for each character. Since Farside HR is a start-up, we knew that they would have limited funds for changes and themes so we developed a system that would allow the characters to show up in various parts of the app with little editing.
Our goal was that Farside HR would be able to use them on any screen.