Banff National Park decided to try something different for their YouTube Videos. Something that would attract the fun adventure seekers and explorers and not just your regular tourists.
These videos entitled “How to Banff” gave tips and insights on all the wrong ways to take part in the national park. Delivered by an overconfident but ignorant bear you learn how not to ski safely, where it’s ok to litter, how to cannonball into the hot tub and how to figure skate in places not actually designed for it.
The characters and backgrounds were first created by us at Union Illustration CO. and then used in the final production video. This gave the production company room in the budget to perfect the animations as they had a starting point for each scene.