The Sirius XM explainer video was a very cool project for us at Union Illustration Co. We were able to work with Sirius XM to come up with a great mix of Illustration and Live Video. Mixing them to create a whole new way to look at the brand and the company.
We then storyboarded it using black and white where the production company would shoot the live video and full colour for the artwork and background.
The production company was able to use our original assets in their video production which amounted to huge savings on the production end as well.
We spent a lot of time coming up with the unique look of the video playing with photographs and illustration styles until the client settled on a look.