Regrub Monster Street Mural 06
Regrub Monster Street Mural 01
Regrub Monster Street Mural 02
Regrub Monster Street Mural Messages
Regrub Monster Street Mural 07
Regrub Monster Street Mural 04
Regrub Monster Street Mural 05
Regrub Monster Stret Mural Close Up
Regrub Monster Street Mural 03

At Union Illustration Co. we take a serious interest in our┬áhamburgers. Re: Grub – Burger spelt backwards has some of the best in Calgary.

When we were initially asked to create a mural for Re: Grub we weren’t sure about it. There were a lot of concepts thrown around, and none of them fit the owner’s requirements that it had to be interactive and be something new in Calgary that nobody had done yet.

When we pitched the idea of a new character – a monster, for the City of Calgary, the owner totally loved it, and so we got to work figuring out exactly what kind of monster it should be. Friendly, happy, a part of Re: Grub but could live on its own.

We left space at the bottom of the mural so that visitors could write their versions of happiness. As you can see, folks aren’t shy about leaving their own messages. Even climbing high above the allotted space when they can’t find room.

This is a great art project that shows what happens when you push the boundaries of what illustration can do for your business.